See why KW agents make more money than agents at other companies.
Philosophy of fairness
Keller Williams’ philosophy of fairness began with its unique founding, when founders Gary Keller and Joe Williams decided to open a new kind of real estate brokerage—one that returns power from the brokers to the agents. At KW, the agents call the shots, because the agents pay the bills.
Generous commission splits
KW’s commitment to fairness is most evident in its capped commission structure, which allows agents to keep 100% of their commission checks, once they pay their yearly “fair share,” an amount that is predetermined based on yearly office expenses. This policy is very popular among KW’s experienced, top-producing agents who appreciate not having to pick up the slack for less-skilled agents.
Profit-sharing
Profit share is one way in which Keller Williams Realty exemplifies the principle of success through others. Each month, market centers share roughly half of their profits with the agents who helped grow the market center and make it profitable. But in order for there to be profit share, there must first be success.
Since the inception of the profit share program, KW has distributed more than $1 billion to associates who have helped the company grow!
And, thanks to the company’s recent growth and agent production gains, it has distributed more profit share in the past four years than in the preceding 21 years combined.
“As a company, we’re motivated by helping people fund their lives and create opportunities,” CEO John Davis says. “Giving back is part of our culture. Profit share allows our people to earn passive income for life so they can pay for their kids’ education, take care of their parents, and invest for the future.”
Recruiting incentives
Profit-sharing revenues are allocated based on recruiting incentives. As you persuade your friends and colleagues to join you at KW, you will earn bonuses. The bonuses are based on the revenues of your recruits and you will continue to earn bonuses as long as they are a team member at KW. You will also earn bonuses based on the revenues of your recruits’ recruits, and so on. These recruiting incentives can add up to real money very quickly, and they incentivize agents to continue attracting top talent to KW.
Build your team
Because KW associates can make so much money off the agents they recruit to KW, team-building has become one of the most popular activities among savvy agents. Experienced KW associates recruit their own top-notch team, train them to excel, and sit back while the checks roll in.
Legacy of wealth
Once you have spent three years at Keller Williams, you secure your “downline” revenue for the rest of your life (and beyond), meaning you will continue to collect commissions on the agents you recruit to Keller Williams, even after you stop selling real estate. In fact, your heirs will continue to receive checks even after you die. KW is the only national brokerage offering this type of generational financial security.
